COLUMBIA, S.C. (AP/WVOC) - South Carolina saw a 32% drop in alcohol-impaired traffic fatalities from 2007 to 2011.
The state Department of Public Safety attributes that to a combination of education and enforcement.
In the weeks prior to Labor Day, state and local law enforcement agencies will again intensify their efforts to crack down on drunk driving and to help reduce DUI-related traffic deaths.
The “Sober or Slammer” campaign will feature a two-part TV commercial that depicts the consequences of driving impaired.
They're the latest in the “DUI” series that premiered back in 2010.
And this time, they emphasize that parental drunk driving is often imitated by the younger members of the family.
Last year, troopers and other officers in South Carolina made more than 27,000 DUI arrests.
The Highway Patrol is urging motorists to call *HP or *47 if they see someone they suspect is driving impaired.